Toyrock Group - Scandinavian Sales Manager

. We’ve all felt it. That flutter of excitement deep in your belly when you unwrap the doll you wished for. The thrill of landing your toy car perfectly off a jump for the first time. Or the pure joy when you were handed a big yellow balloon. Do you remember those moments? That’s the kind of magic we’re here to create. Toyrock Group is your one-stop destination for any playful moment. We bring play and celebration to life with an inspiring selection of toys, games, balloons and party supplies – all designed to spark connection and joy. With global partnerships like Mattel, Goliath, Clementoni and Amscan, combined with our own carefully crafted private labels, we’re here to deliver quality, creativity and endless fun. We engage with consumers through partnerships with leading retailers, vibrant party stores, dynamic event operations, and a growing e-commerce presence. Our team of play and party professionals in Finland and Sweden share a passion for creating memorable experiences. Together, we’re driven by teamwork, the courage to challenge the norm and the energy to make things happen. In a fast-moving world, we believe in slowing down to enjoy the simple joys of play and celebration. Toys and party items spark imagination, create connections and cherished memories. From small surprises to grand celebrations, Toyrock Group brings play and joy to life. Let’s make it unforgettable! We’re hiring - Scandinavian Sales Manager As a growing company with strong ambitions in the Nordic market, we are now looking for a Scandinavian Sales Manager to lead our expansion and strengthen our position across the region. Join us on our exciting growth journey and help us spread the joy of play even further. About the Role As our Scandinavian Sales Manager, you will take the lead of our sales team and develop and execute sales strategies that drive growth. You will open new markets, and build strong partnerships with key retail and distribution partners. You will play a crucial role in expanding Toyrock Group’s footprint across the Scandinavian market, ensuring long-term profitability and brand visibility. Key responsibilities • Lead, motivate, and support Scandinavian sales team to achieve and exceed regional targets. • Develop and implement strategic sales plans for Scandinavia to achieve sustainable and profitable growth, with full responsibility for the Business Unit’s P&L. • Identify and pursue new business opportunities, markets, and partnerships across Denmark, Sweden & Norway. • Manage key accounts and strengthen relationships with retailers, distributors, and e-commerce partners. • Conduct regular market analysis to identify trends, competitor insights, and growth opportunities. • Collaborate with marketing, category, and logistics for seamless market execution. • Represent Toyrock Group at trade fairs, industry events, and client meetings across the region. What we expect from you We’re looking for an experienced and results-driven sales professional with a passion for growth, collaboration, and customer success. You combine strategic vision with an entrepreneurial, hands-on mindset, and you know how to turn opportunities into tangible results. To succeed in this role, you should have: • Proven experience in profitable sales or business development, ideally within consumer goods, toys, or retail distribution. • Proven experience in strategic sales and budgeting, with a consistent record of driving growth and expanding into new markets. • Excellent negotiation, presentation, and relationship-building skills. • Excellent leadership and communication skills. • A solid understanding of wholesale and distribution processes. • Fluency in English and at least one Scandinavian language (Danish, Swedish, or Norwegian). • A relevant degree or certification in business, sales, or a related field. • Willingness to travel regularly within the Nordic region. What we offer • A key leadership role in a fast-growing company. • The opportunity to shape Toyrock Group’s presence in new markets. • Responsibility and the opportunity to shape our Scandinavian sales function. • Competitive compensation package with performance-based incentives. • A supportive and dynamic team culture driven by creativity and collaboration. • An opportunity to engage in versatile work with fun and inspiring products, in a joyful and dynamic industry. Location: Flexible within Scandinavia (Denmark, Sweden, Norway, or Finland). Are you ready to lead growth across Scandinavia? Please apply via the form below. The position will be filled as soon as the right candidate is found. For more information, contact: Matias Nyberg Wholesale & Category Director Email: matias@toyrock.fi Phone: +358 40 509 0592 More information about us: www.toyrock.fi/en, www.ilmapallokeskus.fi