Social Media Lead

We're making a big move and we want you to be part of it.

We are relocating several of our core departments from London to Gothenburg, and as a result, we're growing our Swedish team in a major way. This means we're hiring across multiple departments simultaneously - including Brand, Product, Design, and more.

This is a unique moment to join a fast-moving, internationally recognised fashion brand as we expand our presence in Sweden. If you've been waiting for an opportunity to be part of something exciting - this is it.

Explore our open roles and find where you fit.

We are looking for our next Social Media Lead. In this role, you will lead Axel Arigato's organic social media strategy by developing culturally relevant, platform-specific content that enhances brand identity, drives community engagement, and establishes the brand as a leader in digital culture. This position integrates creative strategy, direct content production, and operational management to ensure the delivery of high-performing social media output.

WHAT WE ARE LOOKING FOR

You integrate creative strategy with direct content production and operational management to ensure high-performing social media output. You develop culturally relevant, platform-specific content that enhances brand identity and drives community engagement. You thrive in a collaborative environment, bringing a generous and team-oriented mindset that makes you a valued partner across teams.

WHAT YOU WILL DO

• Channel Strategy & Management: oversee daily posts on TikTok, Instagram, YouTube Shorts, Snapchat, Threads, and new platforms; maintain brand voice and aesthetic; manage and optimize targeting and scheduling

• Content Planning & Creation: develop concepts, shoot, and edit short-form, video-first content; build moodboards and shot lists; capture content in-office, at events, retail, and shoots

• Influencer & Creator Coordination: assist with creator campaigns.

• Trend Leadership: monitor platform trends; suggest proactive content ideas; ensure brand stays culturally relevant

• Reporting & Insights: support weekly and monthly KPI reports; share insights for performance decks; recommend strategy changes

• Cross‑Functional Collaboration: Work with Brand, Performance and Commercial teams to align content with campaigns and launches.

ARE YOU THE ONE?

• At least 5 years in social media, marketing, editorial, or similar roles within fashion, lifestyle, or culture-focused brands

• 3-4 years specializing in short-form social video content creation

• Culturally immersed, trend-aware, creative, fast-thinking

• Highly organized and solutions-driven

• Strong interpersonal communication and collaborative mindset

HERE'S HOW TO APPLY

If you are ready to lead social media and content creation for a brand at the forefront of digital culture, apply today and join the next chapter of our creative journey.

Apply by submitting your CV. We also welcome a short cover letter telling us why you think you would be a great fit for this role. Please do not include a photo or date of birth with your application; our recruitment process is competency based.

We review applications continuously and the position may be filled before the closing date.

DETAILS

Contract type: Full-time

Location: Gothenburg

Work mode: On-site

Direct reports: No

Budget oversight: Yes

Reports to: Head of Content Creation

Start date: ASAP

A BIT ABOUT AXEL ARIGATO

Founded in Sweden in 2014 by Albin Johansson and Max Svärdh, Axel Arigato was born with a disruptive mindset, modernising and democratising the sneaker landscape through a blend of style, quality, community and a digital-first approach.

Grounded in Scandinavian minimalism and elevated with playful, intentional details, every piece is designed with care: crafted to move globally, worn with individuality.

What began online expanded into physical spaces built for energetic cultural exchange: stores and experiences where conversations, performances and unexpected activations dissolve the boundaries between brand and culture.

Today, Axel Arigato continues to evolve with purpose via a people-powered approach. It shows up where culture happens: on streets, at events and across cities.

Built on curiosity. Driven by connection.

OUR VALUES

DROP: Diversity, Respect, Openness and Passion are our core values. We are an equal opportunity employer and welcome applications from all backgrounds.